The Hyper Optimizer allows you to take the following actions:
You can send requests to high-value bidders, allowing them more time to receive desirable bids.
You can select bidders on the basis of geographies, time, and devices, instead of running all bidders in all auctions.
You can effectively leverage client-side bidding overcoming server-side bidding challenges, to achieve better page performance, and revenue.
High timeouts slow down ad delivery. You can reduce timeouts by leveraging response time analytics of different segments.
You can alter refresh timeouts, allowing more time for bidders to garner higher bids, without any disruption to user experience.
You can conclude auctions, even before the defined timeouts, if top bidders have returned bids.
“It was just 6 years ago that prebid launched, which today accounts for a greater than 80% market share and in many cases resulting in more than 50% of auction revenue being generated client-side, completely transparent. In the last 6 years a lot has changed, and today we have 350+ bidders creating a problem of plenty, bloated and inefficient client-side auctions. With these 2 features, we aim to further optimize the auctions squeezing out more revenue client-side while ensuring better page performance”